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Creative Brief
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2020-07-08T14:21:39+01:00
Creative Brief (ENG)
in the form there are mandatory fields marked with a sign *
Customer contact information
How will we address you?
Mrs.
Miss
Mr.
Your name
The organization/trade mark that you represent:
Phone
Email
*
Web
Company information / service / product
required to provide a general idea of the product/service being advertised
Your company's field of activity
*
Accounting/Finance
Advertising/Public Relations
Aerospace/Aviation
Arts/Entertainment/Publishing
Automotive
Banking/Mortgage
Business Development
Business Opportunity
Clerical/Administrative
Construction/Facilities
Consumer Goods
Customer Service
Education/Training
Energy/Utilities
Engineering
Government/Military
Green
Healthcare
Hospitality/Travel
Human Resources
Installation/Maintenance
Insurance
Internet
Job Search Aids
Law Enforcement/Security
Legal
Management/Executive
Manufacturing/Operations
Marketing
Non-Profit/Volunteer
Pharmaceutical/Biotech
Professional Services
QA/Quality Control
Real Estate
Restaurant/Food Service
Retail
Sales
Science/Research
Skilled Labor
Technology
Telecommunications
Transportation/Logistics
Other
Company/product localisation:
European Union
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
Finland
France
Germany
Greece
UK
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherland
Poland
Portugal
Romania
Russian Federation
Slovakia
Slovenia
Spain
Sweden
other localisation
Other localisation:
Afghanistan
Åland Islands
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bonaire, Sint Eustatius and Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cambodia
Cameroon
Canada
Cape Verde
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos Islands
Colombia
Comoros
Congo, Democratic Republic of the
Congo, Republic of the
Cook Islands
Costa Rica
Côte d'Ivoire
Croatia
Cuba
Curaçao
Cyprus
Czech Republic
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini (Swaziland)
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard and McDonald Islands
Holy See
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macau
Macedonia
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North Korea
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestine, State of
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Réunion
Romania
Russia
Rwanda
Saint Barthélemy
Saint Helena
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia
South Korea
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen Islands
Sweden
Switzerland
Syria
Taiwan
Tajikistan
Tanzania
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
Turks and Caicos Islands
Tuvalu
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
US Minor Outlying Islands
Uzbekistan
Vanuatu
Venezuela
Vietnam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
USP - unique trade offer
Availability of similar products (services) from competitors (partners):
yes
no
don't know
If you know, who has:
Structure and content of video
necessary information about the format, duration and other distinctive features of the future video
Project format:
*
Advertising Spot (30 seconds)
Motivating Spot (1-2 minutes)
Video presentation (2-4 minutes)
Corporate film (7-15 minutes)
Infographics and motion design
Memories or Vcard
Online broadcast
Video Blog Format
Animation in project:
3D animation
2D animation
cartoon
infographics
VR
Number of planned interviews:
1 to 3
3 to 5
5 to 10
over 10
narrator only
voiceless
Number of locations in one locality:
1 to 3
3 to 5
5 to 10
over 10
Will there be filming outside the one locality?
yes
no
unknown
Number of locations outside the locality:
1 to 3
3 to 5
5 to 10
over 10
What details should be emphasized when taking shooting?
Target audience
description and research of the target audience (viewer) of the future advertising project
Objectives of creating advertising/information video:
online broadcast and TV broadcasting
online posting
broadcasting at exhibitions, seminars, symposiums, conferences
learning process
other
Project localization (language):
English
German
Italian
Russian
Spanish
Additional localization and adaptation:
yes
no
Additional localization and adaptation of the project for another region:
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
Finland
France
Germany
Greece
UK
Hungary
Ireland
Italy
Latvia
Lithuania
Luxembourg
Malta
Netherland
Poland
Portugal
Romania
Russian Federation
Slovakia
Slovenia
Spain
Sweden
Specifics of the target audience for which the future project will be designed:
potential customer
regular customer
wholesale customer/dealer (B2B)
retail customer, end consumer (B2C)
company staff
social media followers
The impression that the video should produce:
rational
emotional
serious
humour
image
information
Final positions
further information
Availability of source materials for the project:
archived video and photos
original texts
print product
Brand-book (Logo, slogan, corporate colors, etc.)
online sources
other
Other important details:
File upload
Consent
*
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